Pinterest is a pinboarding based social media platform that encourages people to pin (save) and share images & articles that they love, onto public or private pinboards. Business can use Pinterest to build pinboards filled exclusively with their own product on a certain theme. For example a florist may choose to put a pinboard together with wedding dresses, wedding cakes and wedding venues in their local area together with a range of wedding bouquets and floral centre pieces. The potential clients who are putting together ideas for their wedding discover the Florists pinboard and re-pins the floral displays from this pinboard which others will see.