What is Instagram? It is a social networking app made for sharing photos and videos from a smartphone with other Instagram account holders.

How does Instagram work?

You can take and then post a photo or up to 60 seconds of video on Instagram, and it will be displayed on your instagram profile.

Other users who choose to follow your Instagram account will see your posts in their own feed. Likewise, you’ll see posts from other users who you choose to follow.

What is the opportunity for small & big business in using Instagram? A personalised or branded image can be sent from your smartphone across the world to your followers or potential clients. You can offer an insight or behind the scenes machinations of your business.

An image can capture the imagination. Instagram is the perfect tool to use for product based businesses, or service based business sectors like travel and hospitality. Its a creative way to share your passion with your current and potential clients.

Instagram launched in Sept 2011 was exclusively available to iphone users and was then made available to Android phones about 6 months later. It captured the world’s attention when it was purchased from the developers by Facebook in April 2012 for a billion of so dollars.

Fast forward to 2017 and Instagram is increasingly popular at around 200 million users in January 2017!


Book a beginner’s workshop to learn about Instagram now!

Learn how to use Instagram, a loved social media platform to grow your business in an interactive workshop suited for beginners or those that haven’t quite worked out how to make it work for their business. Learn to use Instagram to grow your business in this interactive social media workshop in Eumundi on the Sunshine Coast, Queensland.
This workshop is run by Helen Zelinski a Social Media Expert who loves Instagram and knows Read More

Book an advanced workshop to learn about Instagram now!

Learn to use Instagram to grow your business or just have fun with this social media platform. This workshop is an advanced level for those familiar with Instagram. We shall begin with an understanding of this social media platform, how it works and what is possible for growing your business with it. We shall work with Read More

How do you use Instagram?

Instagram uses a follower model just like Twitter. It’s easy to find your Facebook and Twitter friends and follow them on Instagram, but it has its own accounts. The way to find new people to follow on Instagram is through the photos themselves.

The point of Instagram, just as much as taking photos, is finding new photos. Instagram gives you four ways to do that.

The first way is to see the photos from people you follow – these are in a feed on the “Home” tab. The screen only shows one photo at a time, and you scroll through the list.

The second way uses the popular tab which is where you can see the most liked photos on the network right now in a big grid of thumbnails. This is a great way to explore photos from across the planet that may or may not be of interest to you. Its fun and a great way to waste some time, or research what is being shared across the planet at this exact time.

The third way is the most complicated, but it’s also the most interesting.
You visit the “News” tab this is the one with the heart in the chat bubble and shows you all the notifications about liking and following. Within this tab, there are two more tabs.

The “Following” side shows all the photos liked by people you’re following. This is the best way to discover new photos and the people who took them. If you find a photo that you like, you can tap the name to see the photographer’s profile. If you like what they do, follow them, and now you’ll see all their photos in your feed.
The other side of the “News” tab is the part that’s actually called “News.” That’s where you’ll see all the likes and comments on your own photos. It also shows when new people follow you.
It’s always fun to check out the photos of the people who follow you. You can follow back the ones you like from here.

The fourth way to discover photos in Instagram is by using hashtags. Hashtags are included in the caption of a photo’s description and are clickable, so you can see all the photos that have also used that hashtag. You can search for hashtags. So if you want to see pictures of any particular thing or idea, you can search for that using a hashtag. For example you might want to see all of the posts from a big event near you. How about the Olympics in 2016? Simply type in #Olympics2016 in the search bar on the top. You will see all posts made public by other users who have used that exact hashtag. You will also be shown three other relevant or related hashtags that Instagram suggests might also be of interest. Such as #olympics #OlympicsAthens etc.

The Point of using Instagram is to make connections with people who see the world in interesting ways or in the same way as you. You can find and follow people based on the kinds of images that inspire them and you, and if they like yours, they’ll follow you back. The simple mechanisms of liking and commenting provide great fun and feedback. It’s a new kind of network that’s perfect for the smartphone age. No wonder Facebook bought it.

Instagram is now enabled for advertising.

Why you might want to run an account and even advertise on Instagram?
People come to Instagram to be inspired and discover things they care about, and that includes content from brands and businesses.

  • Connector.

    200 million users on Instagram.

  • Connector.

    500, 000 advertisers worldwide use Instagram to share their stories and drive business results.

  • Connector.

    150% - more time spent watching video on Instagram in the past six months.

  • Connector.

    60% of people say they discover new products on Instagram.

  • Connector.

    75% of Instagrammers take action after being inspired by a post.

  • Connector.

    Nearly 50% of Instagrammers follow a business on Instagram.

With these statistics in mind you need to consider whether your tribe are on Instagram. They may be people who are not on Facebook but love Instagram. If you are not sure lets chat about your current social media strategy whether Instagram should be a social media platform that you could use to grow your business!