Google’s 18th Birthday – or is it?

So is it their 18th or not? Is someone trying to get their licence for drinking purposes here?

googles-18th-birthday-5661535679545344-hp

 

Its Google’s 18th Birthday on 27 September 2016, but there’s nothing especially meaningful about the 27th in the Google timeline. There are at least six other days that have been celebrated as Google’s birthday – and none of them are any more meaningful than any of the others. In any case Google has changed life for all of us, most especially it means we do not have to remember every fact, figure or trivial data on our own anymore!

Indeed, Google might not even be 18. If we use one date – when the Google.com domain was first registered – then the company turned 19 on 15 September this year.

But if Google was 18, and so founded in 1998, then there’s a lot of dates to celebrate too. Google was given its first investment of $100,000 in August 1998 – paid to Google Inc, which didn’t actually exist yet.

Then the next month, Google files for incorporation in California, making it an official company and giving it a bank account to deposit that check in. hat happened on 4 September, 1998 – the earliest of the celebrated birthdays, and probably the one with the best claim to being the actual birth of Google. The rest of September sees a number of big moments for Google. Those include the establishment of its first workspace – in a garage – and the hiring of its first employee.

All of that confusion led Google to admit in 2013 that it didn’t really know when its birthday was.

As such, it has celebrated on at least four days in September: the 7th, the 8th, the 26th and the 27th. The latter – which appears to be what Google’s sticking to for now – was first celebrated in 2002, on Google’s 4th birthday, though the company has celebrated a range of other dates since.

But in fact, Google has spent much of the month celebrating its birthday – sending out posts and decorating various parts of its headquarters. Google is perhaps so big that it can’t just be pinned down to one day – apart from when it needs to make a Doodle for it.

The problem is complicated even more by the involvement of the Google Doodle. Google’s Doodles are actually older than Google itself is, officially.

The company posted its first Doodle on 30 August, celebrating the Burning Man festival. But even the earliest estimate of Google’s birthday – 4 September, when the company was incorporated – happened a week after that.

Google now holds the power to having your site found on the Web so you need to get your Search Engine Optimisation up to scratch with our team at Sticky Web Marketing so you get found! Check them out at www.stickywebmarketing.com.au 

Facebook Image Dimension Changes for 2016

Facebook has changed a few things around again this week of September 15 2016.
Check out Jon Loomer’s amazing infographic that gives you everything you need to update your Facebook image dimensions in just the right way.

If you’d like some help with your social media graphics we’d love to work with you – our graphic artist knows his stuff! We are here to get your social media managed or to provide training so you know what you are doing!

 

Facebook image dimensions update 2016

 

What you could be doing wrong with your Instagram Posts.

Instagram mistakes you do not want to make.

Here are some Instagram mistakes you do not want to make.

 

I was monitoring a client’s instagram account which we cross promote with another business and noticed that their posts were being lost I was not seeing them come into my feed at all. This business usually contributes instagram posts that we then regram and share on our account.

I saw the problem from the businesses point of view, they were missing out on being promoted and from my point of view I was missing out on seeing and sharing their bright and engaging posts; adding colour, variety and interest to our instagram account.

Social_Media_works_instagram_flamingo

So I reviewed the client’s instagram posts and found they had not been tagging my account to let me know they had posted a new post and that the images were not being tagged. Thirdly they were not using our favoured hashtags that meant I would find them if I did a hashtag based search, to net any other lost posts that might be great to share on our instagram account.

What we can learn from this recent experience is that  it is always a good idea to review the content in our instagram posts, to ensure every vital hashtag, and tag is in each post.

This way we can be assured that everyone who needs to see our posts, who might then cross promote us to our potential followers, will also see them and share them to their own instagram crowd.

These are simple rules for using instagram in the most effective way, it may seem trivial but it really does matter that you get it absolutely right and use every tool that Instagram gives you!

If you want to know more about how to use instagram for your business get in touch!

Follow me on instagram @socialmediaworks and contact me if you’d like some easy to use training via Skype or Face to Face  to better use Instagram, Facebook or Twitter to drive business your way from social media.

www.socialmediaworks.co

 

Choosing a domain name for your business or brand.

Entrepreneurs know that choosing a Domain Name or TLD for your business is one of the first items you need to sort out when building a brand online and off. When brainstorming over a new business name and inevitably the domain name is the clincher for a great name being secured enabling you to begin your branding and building a website or two!

What is a Domain Name?

In its most basic sense, a domain name is the address of your website’s location on the internet. While the name of a physical address may not be relevant to the services offered, the domain name can include the business’s name, function, branding or even industry type.

There are 3 important technical elements that business owners should understand about choosing domain names:

1)    The cost of a domain name

When you pay for a domain name, you are paying for the service of routing searches of the domain name to your actual website. Consequently, you’re technically not actually purchasing the domain name, but renting out the routing services. This is why you have to continue renewing your ownership of the domain name.

2)    URLs and domain name

The URL is then the extra titles given to specific pages for your website and is attached to your domain suffix for example. www.socialmediaworks.co/blog – this would be a link I would send someone if I wanted them to go straight to the blog page of a website.

3)    Top level domain of a domain name with generic TLD’s

The top-level domain (TLD) is the suffix at the end of a domain name such as .com or .org or .cafe, .media. or .coffee.

Travel industry domain names

Buy domains (gTLD’s) for the travel industry like .cruises .vacations and .flights

Each suffix means something different, and can help audiences distinguish what type of company or  industry you are involved in. For example, while .gov indicates that the website is owned by a government agency .org typically identifies non-profit organizations. You may also see abbreviations for countries as the top-level domain, which indicates where the business is based. The most common top-level domains .com.au or .com have been used for commercial businesses, but that is all changing with new generic top-level domains like .photos and .camera.
Since there are millions of small businesses on the internet, finding a domain name that is both appropriate and available is now so much easier. The following tips will guide you through the process of choosing a domain name for your small business.

Hosting your domain is your next step after you have purchased your domain.

Beyond the buying of your domain suffix or TLD you then need to host or park that domain name somewhere which means you need to pay for hosting your domain. You should shop around for hosting and be aware of what is offered for the price.

Hosting can range from as little as $6 a month to $35.95 per month. You get what you pay for. The cheap price means very little server space and bandwidth allocation and the more you pay the more you get. With the larger hosting prices you tend to get more support from your hosting provider, so if you have any tweaking your hosting provider can help you out. Australian Hosting Services sell basic and business packages for your hosting needs. If you purchase a domain from any reseller you can transfer the domain and the hosting to Australian Hosting Services at any time. They provide support in this process and make it pain-free.

4 Tips for Choosing a Domain Name:

1)    Domain name usability

Domain names are most successful when they are easy to type and remember. The usability of a domain name can depend on two things; how easy it is to spell the domain name, and how easy it is to pronounce it.

Domains for catering and kitchen

Working in the catering, and kitchen field you can now buy domains that say just that!

There are a few ways to ensure the usability of your domain name. First, avoid hyphens, underscores, and numbers (basically, avoid anything that isn’t letters). Visitors have an easier time guessing the possible domain name of a business when the website name consists solely of words.

When choosing the words for your domain name, you should avoid slang, and alternative spelling. For example, do not replace “you” with “u.” In avoiding these options, you increase the chances of creating a single possible spelling of the domain name and convey a professional name. Try to generate a domain name that will cause the least confusion and doubt – thankfully customers are coming to your website via links within social media so having to type the URL is becoming less common.

2)    Domain name suffixes that give you technical and marketing benefits.

Different suffixes allow you the option of registering under various top-level domains. In the past the best ones to use have been .com or .com.au  Many people have formed the habit of typing what they’re looking for, and simply adding a “.com” at the end. Small business owners who attract leads through this tactic generate “type-in traffic.”

To increase your website traffic, you can also purchase domain names that are similar to the one you choose. That way, if someone happens to misspell your domain name, you can redirect it to the correct address.

3) Now you can buy TLD’s that are generic that allow you to customise your domain name to suit the type of industry you are in.

If you are in the hospitality industry secure your brand using .cafe and .bar or even .rest (its short for restaurant). In the publishing or media industry grab .media or .agency to brand yourself easily like fairfax.media. The travel industry are given lots of choices with .flights .cruises .exchange .holiday .vacations .voyage and even .villas for European holiday rentals.

3)    Domain name for SEO

As previously mentioned, domain names are usually composed of key words that identify a website. Search engines like Google and Bing use the words from domain names to determine their location on search pages. For example, if I Google “Sydney chiropractor” and these words are somewhere in your domain name, your chances of appearing on the first page of Google’s search results increase.

A technique that can help improve the SEO of your domain name is to include words related to your industry, or your area. As a small business, having these key words in your domain name can be highly beneficial. So buying generic TLD’s within your industry sector is a great idea for even better SEO results.

4)    Domain name for branding

Just like your logo or company name, your website identity also contributes to your business’s branding efforts. If you choose a memorable domain name, people will type it into their search bars rather than discovering your competitors through search engines.
To make your domain name memorable, it is important that you keep the name as short as possible. While including key words in your domain name helps with SEO, the rule of thumb is to keep your domain name as short as you can, so using generic TLD’s like .media is a great way to reduce multiple letters in your domain name.

Take a look at the huge choice now available in generic and traditional TLD’s.  Choose from our extensive list of international general domain names from AustralianHostingServices.

To whet your appetite here is a full list of generic TLD’s available with Australian Hosting Services as at Aug 22 2014.

 

.academy .events .photograph
.agency .exchange .photos
.bar .expert .pics
.bargains .exposed .plumbing
.blackfriday .fish .productions
.bike .flights .properties
.boutique .florist .pub
.build .foundation .recipes
.builders .futbul .rentals
.cab .gallery .repair
.camera .gift .report
.camp .glass .rest
.cards .graphics .reviews
.capital .guitars .sexy
.careers .gripe .shoes
.catering .guru .singles
.center .holdings .social
.cheap .holiday .solar
.christmas .house .solutions
.cleaning .immobilien .supplies
.clothing .industries .supply
.codes .ink .support
.coffee .institute .systems
.community .international .tattoo
.company .kitchen .technology
.computer .land .tienda
.condos .lighting .tips
.construction .link .today
.contractors .limo .tools
.cool .luxury .training
.cruises .maison .vacations
.dance .management .viajes
.dating .marketing .villas
.democrat .menu .vision
.diamonds .mobi .voyage
.directory .name .watch
.domains .ninja .wiki
.enterprises .partners .works
.equipment .parts .xxx
.estate .photo .zone
.xyz

 

 

Australian Domains for business
Australian Domain Services sell generic domains like .coffee and .bar and .agency.

 

 

How to use hashtags in social media marketing

In this article we will show you how to use hashtags in social media marketing to increase your online presence.

Hashtags have been used on Twitter for some years now, they are a user born tool begun by a Twitter user to bring groups of people together and then were subsequently used during the San Diego fires by the community to communicate the latest disaster news. Forward a few years and hashtags are used across social media on sites beyond Twitter including Facebook, Tumblr, Instagram, Google+, Instagram. As recently as 2013 Google enabled the use of hashtags to search for a specific topic. More on that later.

Essentially the hashtag is a tool you can use to organize content, have your content found easily, be included in the conversation and contribute to a trending ( popular) topic.  It should be clear that this once forgotten character on the keyboard has finally made the big time.

Why use them? To start with, tweets with hashtags tend to get twice as much engagement as tweets without them. Plus, they can help you gain more followers, improve your reputation, and help your customers find information faster. They are an easy tool to use within your social media process.

If you’re looking for a simple rule of thumb for hashtagging posts, follow this advice from The Next Web:

Rule of thumb: 1 – 3 tags per post is best for each social media platform.

 

  • Twitter: use hashtags to categorize and be a part of a conversation.

  • Pinterest: use hashtags to brand, and be specific (tags are only clickable in pin descriptions).

  • Instagram: use hashtags to build a community, and be unique and detailed in your choice. You can use any number of hashtags.

  • Google+: use hashtags to categorize; Google+ autogenerates tags based on what it thinks your post is most relevant to. You may want to tweak them and should add your own. You can also look at related posts using hashtags to search.

  • Tumblr: use hashtags to categorize interests, they can be specific and general and it has a “track your tags” feature.

  • Facebook: hashtags are not very commonly used here, but if you want to be among the few go for it – if your audience is very business-minded, follow the Twitter rules; if it is community-oriented, follow the Pinterest/Instagram rules regarding hashtag use.

What is a tweet?

What is a hashtag and how do you tweet to grow your online presence?

#1. Choose the perfect words

The point of this little # character is simply to organize content and make it easier to find. For example, if someone wants to find news about their favorite Australian soccor team during the World Cup they might search for #socceroos, but they probably aren’t going to search #soccer or #WorldCup as both are broad terms with lots of results that may not be specific enough. Be specific. But how do you know just what to say in order to send the most effective message? By testing.
#2. Test your hashtags

Most brands that take advantage of hashtags spend some time testing them.  Try out various messages using a number of related hashtags and see which ones have greater impact.
It will be important to test each social media platform you intend to use and see for yourself what resonates the best with your customers on each one. In addition to testing, you can also search each social media website for hashtags and look for the most effective words that match your message.
Each social media site has a vastly different user base and you will do better to target each market individually whenever possible.
#3. Don’t get carried away now

Just use one or two hashtags with each post. Keep It Simple Stupid. While they can be an incredibly effective marketing tool, you may do yourself a disservice if you use them too frequently instead coming across as being needy and spammy. The only time this rule does not count is on Instagram. Go for it – use as many you have time for.

#4. Be engaging

The true power of hashtagging is the ability to connect your brand with various popular and incredibly visible topics, a kind of a matching of topics with your brand if you will. The intention is to drive new contributors to your social media presence, as well as give you the opportunity to engage with them. When well-crafted and used sparingly, hashtags can help increase your visibility and even improve customer relations. The more comfortable your followers feel with your brand, the more likely they will be to attempt to interact with you via social media. Use hashtags when it makes sense to use them for specific events, brands, content,  ideas or causes.

Don’t use hashtags while conversing with your followers. As noted above, you don’t necessarily need to use a hashtag in every post, but it’s particularly important to remember that you should not use them while responding to someone . Whether it’s a retweet or a reply, avoid plugging these characters in when they are not needed.

Twitter’s own research into hashtags confirms that there is significant advantage to using them. Individuals can see a 100 percent increase in engagement by using hashtags. Brands can see a 50 percent increase.

Engagement, as measured in these studies, can include clicks, retweets, favorites, and replies, yet if it’s only retweets your after, hashtags still would be a smart bet to begin.

Hashtags on Google+

On Google+, your posts are given hashtags automatically based on their content, but you can also edit them or add your own. Also unique to Google+: is the ability to add hashtags in your comments, as well as your post . Doubling the opportunities to be found on Google. Now those hashtags are appearing on the right-hand side of Google’s search results page when you search using a hashtag. Yes, that same area on the search page you would normally have to pay for to get placement is free.

And since Google+ is Google’s social network, hashtags are now built right into Google searches. If you type in a hashtag search, you’ll get the normal search results plus a sidebar of relevant Google+ posts. Hashtags have truly arrived!

Hashtags on Instagram

Instagram is another hotspot for hashtags, and the good news for those who love to extensively tag photos is that there doesn’t seem to be a saturation point. Interactions are highest on Instagram posts with 11+ hashtags.

So there you got that is latest from the land of hashtags. Find your perfect hashtags and go for it!

If you need some help sorting out your social media strategy talk to us at Social  Media Works. We’d love to help!

If you like pictures over words take a look at this great infographic that explains it well from Quicksprout.

Hashtags grow your online presence.

How to use hashtags in social media marketing to grow your online presence.

#Google+ #Facebook #hashtags #Pinterest #Linkedin #Tumblr #Instagram #hashtag #socialmediamarketing

Great ways to use social media to create strategic alliances

Wedding boutiques alliance partners with beauty spas, wedding venues.

Wedding suppliers strategic alliances for beauty industry and wedding venues.

Create strategic alliances with channel partners who bring you qualified leads using social media.

Here are some great ways to use social media to create strategic alliances and some alliance examples for small to medium business.

Step 1

List the business types that see, speak to or shop with your potential clients before they might go looking for the service or product you offer. They will be different for each sector of the market you are aiming for.

Example 1: If you are an insurance agent wanting more home insurance buyers, you might realise conveyance lawyers see new home owners before you do, so ask them to refer their home buyers to you in that 30 day period whilst all of the paperwork is being shuffled around for their home purchase.

Sign them up for home insurance before they shift their furniture in!


Example 2: You run a beauty spa/hair salon/ nail spa and want to cater to brides for their magical fairy tale wedding. Who talks to them first if they are not already your client, the bridal couture boutiques who sell them their gowns.

Step 2

Find these businesses local to you on Facebook or Twitter or even Linkedin. Like their business page, leave comments on their page or favourite and retweet the tweets that relate to your business in some way.

In doing so, these business owners begin to recognise your name, may go and look at your social profile and perhaps contact you themselves. If not, yours is the next move!

Step 3

Call to introduce yourself as one of their social media community and a colleague who wants to grow their business in unison with your own. Arrange a meeting to discuss your interests – building a mutually beneficial strategic alliance. Begin by asking who their target market is and how they’d like their business to grow, so that you are sure your offer matches their needs. You should have already discovered they are a fit with your target based on their social media posts and website copy. The details and rules of engagement for this strategic alliance are then down to what you decide upon. Every arrangement is a little different.

Be creative and dynamic – if the first way doesn’t work check back in with them and devise a new method. Fix the alliance mechanism ’til its perfect!

Here is a great offer you could make the bridal boutique:
Introduce the bridal boutique staff to your service and let them experience your magic by organising a staff retreat, where they are pampered just like a bride. If you win the staff over they will gush about you to every bride that brings up the big day to them as they purchase or eye up a wedding gown.

Go on give it a go! What have you got to lose!

strategic alliances for the wedding industry

Use social media to create strategic alliances.

Create a social media strategy for your small business.

Social Media Strategy by Social Media Works

Social Media Works will create a common sense social media strategy to ensure your business blossoms!

Some tips on how to create a social media strategy for your small business.

Question 1: Why am I getting my business involved in this social media circus?
Tip 1: You’ve got to know what’s motivating you to even start a social media account and you need some clear goals. Once you know exactly what these measurable goals are you can then answer the above question.

Question 2: Who am I talking to out there in the social media circus?
Beyond your mates who will be happy to follow your inspiring thoughts online who else do you plan to share with, inspire and translate into customers who you hope will give your their hand earned money for something they value?

Tip 2: Redefine your customers – pinpoint exactly who they are, their age, their spending habits and spending average for your kind of product, their interests and their passions. Once you know this you can move to Question 3.

Question 3: Where do these people hang out online?
Tip 3: If you don’t know ask them. Call 5 of your friendliest clients and ask what social media accounts they use on a weekly or daily basis. Ask them what time of the day do they check their accounts and what stories and content do they most enjoy reading about, viewing on video and then sharing with friends and colleagues?

These tips should help you in learning why and how to create a social media strategy for your small business. Get to it!

If you have further questions about the first 3 questions, feel free to leave comments and I shall answer them for you quick smart.

I can help put a strategy together for your business wherever you are in the world, so get in touch and we can get started. Fill in my new client form online www.socialmediaworks.co so that I understand your business and be thinking about the strategy possibilities on your behalf before we even start talking.

Pinterest for small business!

How can small business use Pinterest?

I do believe that Social Media of one kind or another is useful for every business type. You might be thinking “How does it work for me? I am a ……….. and I don’t get what it could possibly do to help bring in customers for what I do!” Well I reckon if I sat down with a glass of fine Australian wine in hand and talked about your business with you for 30 minutes we could come up with some great ways to use social media.

What about Pinterest for small business? Now if you are an undertaker I suggest that using Pinterest may not be the right choice, but if the undertaker’s make up artist is really good they might want to show off their skills on Pinterest! ( I am just kidding!) Just demonstrating that I can make anything work using social media!

There are plenty of obvious choices for small to medium business that are providing a service or a product, but my favourite for product based or holiday accommodation businesses and anything worthy of being photographed is Pinterest – its so visual and fun, its filled with colour and creativity and there are many people who actually shop for products, accommodation and activities online via Pinterest rather than Google. Most of us are visually stimulated so it makes sense.

Pinterest is basicly an online Pinboard. You can have pinboards that are private that only you can see, say collecting ideas for a project or a special event like your wedding. Altenatively you can make your pinboards public for the world to see. This is great for businesses who have beautiful or interesting images of their products. You upload your product images to a pinboard and label it correctly, so it can be found when others are looking for images within Pinterest. Then you go out looking for great images within Pinterest or via Google images to add to your board.

Pinterest is great for blogs and wordpress based business websites so I have focused on some great Pinterest plugins built specifically for WordPress based sites. You can easily integrate Pinterest pinning into the habits of your readers and customers by using Pin It buttons on each of your images. So if you are selling products, photographic images or say promoting a venue or place, like beautiful Noosa, use this basic Pin It tool.

If you want to be really organised you might want to use a tool that costs a little each month like Viraltag. Create more interaction with your Pinterest board by using a Pinterest sidebar like this one which feeds your latest pins into your WordPress site.  This is just the beginning of what is available and new ones are being developed constantly. If you are not sure what might work with your site, speak with your web designer. If you do not have a great web designer yet, speak to my fabulous web design team.

I hope this advice has helped you. If you have any thoughts on the above plugins or need help with your Pinterest account set up & management for your business, get in touch!

Happy Pinning!

Helen – Social Media Consultant at Social Media Works

Pinterest for small business

Social Media Works can show you how to use Pinterest for your business.