Facebook (Fan) Business Pages are one of the most powerful marketing tools that your business can and should use. If you don’t have an active business page then your business risks obscurity. Your Facebook business page is regularly indexed by search engines such as Google. Your page’s ranking is prioritised on the relevance and popularity of its content, giving your business more exposure on search results. Read about all the benefits of a Facebook business page >>
Twitter is for businesses with lots to say but only a little at a time. Opinion leaders and influencers use Twitter to affect ideas, spending, and the media. Imagine having the opinion leaders in your industry sector following your business and retweeting your latest news! Your clients could be following you on Twitter for tidbits of industry news, product launches, special offers and insights that they find interesting.
A personalised or branded image sent across the world from your mobile phone to your clients is a great way to remind them of your business. An image can capture the imagination. Instagram is the perfect tool to use for product based businesses, or service based business sectors like travel and hospitality. Its a creative way to share your passion with your current and potential clients.
Pinterest is a pinboarding based social media platform that encourages people to pin (save) and share images & articles that they love, onto public or private pinboards. Business can use Pinterest to build pinboards filled exclusively with their own product on a certain theme. For example a florist may choose to put a pinboard together with wedding dresses, wedding cakes and wedding venues in their local area together with a range of wedding bouquets and floral centre pieces. The potential clients who are putting together ideas for their wedding discover the Florists pinboard and re-pins the floral displays from this pinboard which others will see.
Originally established as an online curriculum vitae for business professionals LinkedIn is fast becoming a competitor to Facebook. LinkedIn introduced Business pages that offer connectivity to personal profiles so given the number of businesses that are represented globally LinkedIn offers a powerful platform for Business to Business marketing and communication.